Branding
Branding Services
The first approach towards establishing your brand is understanding it better. At the end of this, we aim to be even better than your Marketing Head. Once we have established what your business is, the TG, the story, and your defined future, we take the ingredients and create your brand personality. Who should your brand target, what should your communication style be, the design language,etc.
A fundamental step in our approach is undertaking extensive market research. This helps us identify the gold standards, competitors, allied industries, and how you should place yourself in the midst of it all. We also run beta tests, with users, asking for their opinion on a range of design and copy options. We internally test several designs and communication patterns across a wide cross
The next step is creating a Logo for your brand along with other visual representations that you would require. We create several visual experiences for your brand’s marketing needs. Logo design and other visual design interpretations plays a big part in branding, so designers are recommended to pay big attention to its creative process. A well-thought logo is worth time investment.
Your branding has to be consistent across all domains, both physical, as well as virtual. We work as an outdoor advertising team, social media agency, and Digital Marketing Company to ensure that the voice of your brand is consistent and uniform. We pay special attention to how the logo is being represented, the colour schemes when used in physical print.
Once we have set the foundations, the next step is to communicate and put out our word to the world. This is where we ideate on the Creative Strategy for your brand. In simple words, we try to narrate your story to the world. This happens through serious brainstorming sessions between our creative designers, copywriters, brand strategists, and sometimes, even our Marketing people get involved!
We believe in a holistic 360-degree rollout of your branding simultaneously across all platforms- physical and virtual. Many brands start from one platform, and try and slowly reach out on others. This is a wrong approach. You need to create the biggest bang, at the right time and more importantly, all at once. The imagery, design and storytelling on the hoardings should complement.
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Be recognised and improve your brand’s recall value with our affordable branding services.
Brand Discovery
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer
Competitor Analysis
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
Target Audience
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Brand Voice
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted
Brand Messaging
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
Customer Journey
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
- Our branding solutions build a unique identity for your brand so that you can enjoy a premium edge over the competition.
- We increase the intrinsic worth of your brand with our corporate branding services.
- Our expertise can help your brand enjoy a premium in the market and become the conscious choice of consumers.
- Our holistic brand positioning will see that our client’s brand stands by it worth and multiply in recall value.
- Global Vision Solution’s Corporate branding is a sum total of creating a unique identity for our client’s brand or product.
Working with a 360-degree integrated brand communication agency like Global Vision solution, you get to see the long-term vision around how we project your brand to your target audience. We bring creativity in every design attribute making every product worth keeping forever. We bring together creative skillsets and technological Insight to manage projects within the exact specifications. we help you in every effort with Constant Service.
We understand the dynamic nature of the industry and push our limits until it is time to stretch again. We bring together diversity that helps us to understand and appreciate different views thereby giving expression to the smallest idea.