Lead Generation
Lead Generation
Middle of the Funnel
Not all leads that go to sales are ready to buy, so you have to make sure that you have a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is to nurture leads. By collecting data and qualifying leads, brands can determine if prospects are ready to buy and which products and services are right for them.
Content Syndication
The content has been the backbone of lead generation strategy for going on years now. This refers to distributing content through publishers and requiring registration in order to capture leads. This strategy let you reach potential prospects who may never have been introduced to your products or services; you’ll also reap the rewards of reaching a much broader audience in a considerably shorter period of time.
YouTube Marketing
YouTube is the largest video streaming platform, has millions of daily active users. you should first look for relevant keywords to target as these help relevant users to find your channel. You can add direct product-purchase links for the products shown in the video. Or, you can also direct the viewers to your new product collection or any specific landing page on your website.
Facebook Marketing
Facebook connects you with people who want to know more about your business. With ads that click to Facebook, your business can start an automated chat with potential customers to get a better idea of who they are and what they’re looking for. Keep your customer base growing with Facebook audience tools. Use Engagement Custom Audiences to reach people who engaged with your lead ads.
Instagram Marketing
With over 1 billion active monthly users on Instagram, there are eCommerce and online businesses selling products that are naturally more visual that definitely should be using Instagram marketing. Beautiful imagery and videos are an enormous draw to the platform, increase more leads through viewers. You have to engage with your audience if you’re serious about generating leads through Instagram. Keep your responses engaging and human, too.
Display Ads
Display ads are also highly effective for lead generation because of their targeting abilities. Google Display Network direct your advertising campaign to specific pages and come in a wide variety of formats including static images, GIFs, videos, wallpapers, popups and more. Be sure to keep your ads free of clutter and to be creative & interactive to grab attention and earn clicks.
Pay-per-Click Ads
PPC ads are effective way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate high-quality leads. pay-per- click (PPC) ads are a great way to get noticed as placed at the top of search engine results. To help your ads stand out from the crowd, be sure to use clear and engaging content and have a compelling offer.
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Lead Generation Strategies
Attract New Leads
The first step of lead generation is identifying your target audience. You can’t successfully reach and sell to your ideal customer if you don’t know exactly who that is, so it’s important to research your audience and come up with a clear picture to attract potential customers.
Nurture Quality Leads
Lead nurturing helps your buyer get to know about your business. With a small business CRM and marketing automation software, you can implement any of the lead nurturing tactics you need. For instance, you can send auto res-ponders to a lead that fill out a form on your website.
Engage Your Prospects
To attract interested prospects and drive them toward your lead magnets, create a plan to target the terms they search for. Do keyword research to discover keywords your ideal prospects look for at the top of the purchase funnel. Then, target those keywords in multiple ways.
Delight Your Clients
In order to maintain a lasting positive impression with your clients, you need to absolutely delight them. Some ideas for delighting is a customer newsletter (based on persona of course), surveys, inbound customer service tools to help your customer experience, and even reposting client content in social media.
Upsell/Cross-Sell
Both of these strategies have a similar goal to increase the average order spend while adding value to customers. You could send out an up-sell or cross-sell email to a regular customer who has ordered before, for this they should know your brand & developed a fair amount of trust.
Build Sustainable Referrals
Referrals are the best lead generation strategy that builds brand loyalty and high levels of customer satisfaction. Let your customers do the talking for your brand by asking for referrals and empowering them to gather own leads. It boosts your company’s credibility by customer telling their friends and family about you.
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Build brand awareness and drive website traffic through us. Drive awareness with the best lead generation agency in Australia. Show your business name where your target audience exists with our brand strategy tips.
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What does a lead mean to your company?
In a sales context, a lead refers to communication with a potential customer, also known as a “prospect”.
Depending on the industry, the sense of the term “lead” may vary. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact. But what remains the same across definitions is that a lead will potentially become a future client.
Lead Generation can help your business growth by
- Nurturing new leads and current customers to prime them for conversion
- Provide your potential customers with the information they’re looking for
- Let the users find you easily in search engines by optimizing your website
- Topping up your sales pipeline with quality new leads
Get More Leads
A lead is a prospective customer who has shown interest in the services or products provided by your company. Lead generation is essential for both marketing and sales teams because it helps to:
- Obtain new sales leads
- Generate the right leads
While lead acquisition, involves using both inbound and outbound tactics to generate leads, most sales reps and marketers find more success with inbound strategies.
These leads are handed over to the marketing team which then engages and nurtures them, providing relevant information and scoring the leads based on their response and actions.
This requires using data and creative content that construct campaigns built for generating leads, we can position your brand for success.